Megamall Retail Event

USAPEEC organized a dual event combining U.S. chicken in-store promotions with Mega Mall advertising campaigns in Yerevan. The U.S. chicken advertising campaign at the mall runs from May 7 and will continue until June 7, featuring U.S. chicken on food court signage, supermarket lift ads, and mall main hall signage. In-store promotions will take place from May 10 to May 15 at Yerevan City Supermarket located inside the mall and  chicken canapés sampling will be available for consumers. U.S. drumsticks were also highlighted in the chillers. Moreover, an influencer will attend the promotions to showcase the product and share stories to increase  U.S. chicken awareness . The event aims to promote U.S. chicken and emphasize its visibility in the retail sector.